I'M JOHN ROOPE,
An agency Founder + Marketing Expert with 20+ Yrs Experience.
I offer Fractional CMO services + consulting services, which allow small to mid sized businesses to reap the advantages of collaboration with top CMO talent, even if they can’t afford to keep one on salary.
WHY IT MAKES SENSE?
- CMO’s are expensive, often require stock, have an average tenure of 25.5 months and take 3-5 months to replace.
- Directors, C-suite execs, and VP’s are busy and often lack the experience to manage marketing, sales, and advertising teams effectively (internal departments and vendors).
- Business owners and C-suite executives need honest, unbiased executive level leadership in Exec team meetings, who understands their marketing, sales, and advertising goals and initiatives.
- Once you have a strategic plan, budget is best spent on expert functional leaders to execute and report.
Agency Founder + Marketing Expert with 20+ Yrs Experience.
As a Fractional CMO, I offer flexible, cost-effective solutions to businesses in need of senior marketing leadership without the commitment of a full-time executive. I provide expert guidance, fresh perspectives, and strategic oversight, bridging the gap between strategic objectives and tactical execution.
My strong leadership and team management skills, along with the ability to translate complex ideas into actionable plans, makes me an invaluable resource for any business looking to elevate their marketing efforts. With a passion for continuous learning and innovation, I stay on the pulse of evolving market trends to ensure that the businesses I partner with always stay ahead of the curve.
Not just an advisor but a hands-on leader, I have a track record of helping businesses unlock their full potential by building a marketing vision that aligns with their unique objectives, market opportunities, and customer needs. My commitment, passion, and expertise make me the ideal Fractional CMO for any organization looking to make a significant impact in their respective market.
BRAND EXPERIENCE
Skillset + Experience
DIGITAL MARKETING
Website Design
Website Development
PPC / Paid
SEO / Search
Social Media
and More
CONSULTING
Marketing Strategy
Paid Media / PPC
Brand Integration
Social Media
Content Marketing
and More
CONSULTING
Marketing + Sales
Team Structure
Process Implementation
Reporting + Analysis
Planning + Goals
and More
20+ Years In The Trenches
WIDSIX
Founder + CEO
2007–PRESENT
Marketing Consultant
2017–PRESENT
Fractional CMO
2017–PRESENT
How Can I Help?
FLEXIBILITY + STABILITY
FRACTIONAL CMO
Need a CMO, but don’t have the (large) budget for to hire for the position? I offer Fractional CMO services for businesses in your position.
Get the experience and knowledge of a seasoned c-suite level marketing professional without the full salary commitment. Hire a part-time CMO (fractional CMO) while you grow, then hire a full timer when appropriate.
Typically, companies hire me for 10-20hrs per week to manage their marketing initiatives.
MARKETING + BUSINESS
MARKETING CONSULTANT
As a business owner (or high net-worth individuals), you can’t be everywhere at all times. You need a second set of eyes on their marketing, sales, and advertising teams, who can keep initiatives moving forward, then report back to you in a clear way (without the BS and fluff).
I bring experience + expertise to existing teams, identify opportunities, help streamline processes, improve marketing performance, and interpret data – to increase ROI in marketing and sales initiatives.
NERD SKILLS FOR DAYS
MORE THAN JUST CMO SERVICES
My background in technology, software, marketing + advertising, extensive experience in business, along with my ability to play nice with others (rare trait in the marketing industry) – allows me to help any company, team, or high net-worth individual with needs around marketing, tech, advertising, or branding.
PHOENIX ORIGINAL, SINCE 2007
FOUNDER + CEO
WIDSIX
WIDSIX, a PHX OG Since 2007, started as a side-business, then grew into a full-service boutique advertising agency + marketing company. The WIDSIX HQ is located in the heart of Phoenix, AZ near the base of Camelback Mountain. We’ve been around for 16+ years now and don’t plan on going anywhere, anytime soon.
You may have seen “Your Marketing is Weak” as the site loaded … If I hit you in the feels with that one, give us a call. We can help -> WIDSIX.COM